Our Story

“Mangiamo!” (Let’s eat!) was practically the soundtrack of our first direct mail magazine.

 

We launched it in the Italian capital of America with a simple idea: create a true community magazine filled with local deals, helpful information, and a wide variety of businesses people would actually want to know about.

That was the plan. Then the Italians took over.

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Before we knew it, the magazine was bursting with authentic Italian restaurants, family-owned pizzerias, bakeries, delis, cafés, and food establishments proudly telling us the same thing in their own way:

“These recipes came from the old country.”

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Every advertiser had a story. A grandmother’s sauce. A father’s dough recipe. A secret family ingredient. A dish that had been passed down, perfected,

and protected like treasure.

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What started as a broad community magazine quickly became a celebration of authentic Italian cuisine, local flavor, and the kind of food that makes people stop what they’re doing and say, “Where is this place?”

And it worked. The magazine was a hit.

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More than that, it became the spark. The proof that a well-made direct mail magazine, placed in the right homes, with the right advertisers and the right local passion, could create real response.

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That first issue didn’t just sell ads.

It fed a community.

And in many ways, it put us on the path to where we are today.